Today we have launched our first adwords campaign through Google. “What a news story”, you may think. Does it even deserve a post?
It does. So far, in 18 years on the Internet software business, we have done no digital advertising for our company. Last month we launched the first Open edX guide under the most permissive Creative Commons license; we did it as service to the community.
Yesterday we got a Google coupon of $75 (which is available to anyone), and suddenly we decided to try Google ads. And we are enjoying the experience!